To create a new paradigm of public relations for the local art, fashion and gallery scene. We empower our artists by providing them substantial industry tools in marketing their skills.
We also strive in gathering the most relevant information for them to become successful in their fields.
By envisioning the mixture of art and entertainment, we create an experiential setting in which the clients can experience our talents’ creativity.
In addition to our committed focus on the full expression of the talents that we represent, ModAgency, MODA Management is spearheading the creation of San Francisco Fashion & Commerce Alliance, a nonprofit organization that increases business relationships between retailers and artist merchants.
What is mod?
The mod (originally modernist) subculture originated in London in the late 1950s and peaked in the early to mid 1960s.[1][2][3][4][5] The mod lifestyle is sometimes referred to as modism, a term which may have been coined by Pete Meaden when he was famously quoted as saying “Modism, mod living, is an aphorism for clean living under difficult circumstances”. Elements of the mod lifestyle include music, clothes (often tailor-made), dancing and motorscooters. From the mid to late 1960s onwards, the mainstream media often used the term mod in a wider sense to describe anything that was (or was believed to be) popular, fashionable or modern.
The term mod derives from modernist, which was a term used in the 1950s to describe modern jazz fans as well as the musicians themselves. This usage contrasted with the term trad, which described traditional jazz and its players and fans. The 1959 novel Absolute Beginners by Colin MacInnes describes as a modernist a young modern jazz fan who dresses in sharp modern Italian clothes. Absolute Beginners may be one of the earliest written examples of the term modernist being used to describe young British style-conscious modern jazz fans. The word modernist in this sense is believed to refer specifically to modern jazz and should not be confused with the wider use of the term modernism in the context of literature, art, design and architecture.
There are contradicting stories about the origins of the first mods, but one popular belief is that the movement began with a few disparate cliques of middle class teenage boys with family connections to the garment trade in London in 1958. These early mods were obsessed with new fashions such as slim-cut Italian suits, and music styles such as modern jazz and rhythm and blues. It has been suggested that both modernists and their contemporaries, the rockers, evolved from the Teddy Boy subculture. Teddy Boys were influenced by American rock n’ roll, wore Edwardian-style clothing, and had pompadour or quiff hairstyles. Other sources suggest a link between the modernist and beatnik subcultures, both of which had a penchant for modern jazz.
Source: Wikipedia